It is a quote that you would expect to hear on Dr. Phil.
Near the end of a lengthy FORTUNE Magazine cover story under the ominous headline,
"Trouble@Twitter", one of the company's directors, Peter Fenton of Benchmark Capital, sums up the current environment in the management ranks thusly:
"The act of getting from there to here was violent," he says. "We've had a revolving door of senior leaders who leave." But he says he's pleased with the current crew. "The attribute I've now been able to see is that the team is building the respect and affection that is required to get to the next level."
Respect and affection? These were indeed the missing ingredients in a company that had money, millions of loyal users, and squadrons of engineers. Writer Jessi Hempel observers:
"The problem is a board and top executive team that don't always appear to have control of its wide-ranging cast of characters, including founders who have attained near-celebrity status (another co-founder, Biz Stone, is a regular on NPR, and earlier this year Dorsey was profiled in
Vanity Fair), headstrong and divisive managers, and investors used to getting their way. For some time Twitter's runaway growth -- in the first half of 2009, Twitter added more users more quickly than almost any web service in history -- masked its execution problems."
For a team to come together to develop an idea into a commercial product it takes some continuity, focus and time. Think of how the long hours they played clubs in Germany -- and spending lots of time together -- gave the Beatles a chance to jell as a group and provided the foundation for their ultimate success.
Unfortunately, Twitter apparently grew up in a world that was more Jerry Springer than Dr. Phil.